Jenny Widing Carefully Selected

Having traveled the world there are few people that I can say really give me style shock but this fashionista definantly has a  fresh outlook on clothing. Her clothes represent a strong woman with a ruff edge, soft delicate aspect to her personality, and never lacking in her femininity. Jenny Widing is truly someone special and her clothes reflect her directly. After grazing through her clothes in various shops in Stockholm, I realised there was an outfit for every mood swing a woman may have in her week. I had the privelige to speak with her and ask her a few questions about the brand.

                                                                  Interview with Designer: Jenny Widing 

What was it like for you growing up in a small town?

For me growing up in a small town was not very easy, you have to be (or at least pretend) to be cool and made of steel, you have to be mean to avoid getting picked on.

What inspires you?

My inspiration comes from Stockholms beautiful people, MK Olsen, blogs and Magazines.

How would you describe your style?

I LOVE the 70's glam. Leopard, silky materials with no bra, glitter and pearls. I mix this with todays fashion, right now the 90's style as techno stuff, neon and plastic. Batik is my obsession  right now 70's and 90's at the same time.

What do you want to express to your customer through your clothes?

My customers are very up to date and are not afraid to stand out. They complete their outfit with the little extra piece from Jenny Widing.

Most importantly where can we buy them?

JENNYWIDING.COM

 How did your life in New York inspire your style? 

I got a bit confused when I came to New York, I was so colourful and everyone was so black and dark. It was just to go along, I fell in to where I had been before my most colourful, miss match period. Back to Black.

  

What do you think about Swedish Fashion and how does it compare to New York?

If you compare the fashionable people they are very much the same, but the average Swede is  more trendy than the American. Almost all the girls in Stockholm are very updated with what to wear and what not to wear!

What are 5 songs you most recently played on your IPod?

Little Dragon, The XX, Kings Of Leon, Broken Bells, the rest is technomusic. 

Where do you see your business in the next 5 years?

I hope that my webbsite/shop is going well and I have a real store..

Is there any message you want to send out to Swedish Fashionistas?

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